Congratulations! You just started your business this year. Can you tell us what the name of your website is? Is it necessary? Yes, a website for our business is a must in the world of technology we are living in right now. But, take note that it cannot be just an ordinary website. It needs to have a custom domain, plus an email address that matches the business name as well.
Why? Remember, every detail matters to your business branding. It is to make sure that your potential clients see what you offer. It also makes your business look more professional. For example, instead of having yourbusiness.blogname.com, you need to have a custom-made website and buy domains with backlinks to match your business and market your brand.
Recommended read: How Backlinks Can Boost Traffic to Your Website
Table of Contents
What is a Domain?
A domain is a group of computers that are connected or linked together. It follows a rule under a common goal or objective. For example, a company has linked together local computers. These computers have a set of purpose that supports the objective of a department, section, or administration.
In networking, a domain is a group of computers, devices, printers, servers, databases that connect through the internet. Usually, a specific group of users has control of several domains.
The Difference Between Website and Domain
The website is a set of web pages on the world wide web that lives on the domain name or internet address. An internet number is a set of numbers, and a domain is through words, which makes it more user-friendly. An example of an internet number address is 123.457.63.043. A domain name can be www.google.com.
A typical domain name consists of the protocol, subdomain, and the root domain. The root domain consists of the main domain name, and the top-level domain name. A famous example would be www.google.com. The domain types include:
- Generic type: .com; .org; .net
- Sponsored domains: .gov; .edu
- Country code. For example: .ph; .sg; .au
Tips for A Successful Domain Name
- Use branding techniques and have your domain be tailored-fit for your business. Make sure to choose a name that makes a first impression lasts and is easy to remember. Also, find something that can act as your customer magnet.
- Use social media marketing as a reference for what is trending to potential customers. The common platforms include Facebook, Instagram, and Twitter.
- Use the expertise of paid domain providers. Have a meeting and buy domains with backlinks for more professional-looking websites.
Custom Domain and Its Impact on Businesses
A personalized domain creates a feeling that your business is legitimate and committed. To convince you more, here are the top 5 reasons why a custom domain is a must for businesses.
Your domain is your branding.
Marketing your product or service on the internet is a must. An online presence is crucial to help potential clients and customers to find the product or service they need for local and international use. As per 2017 business surveys and data, 50 percent of local searches of websites from smart mobile phones went up. As the surveys go up, there is a potential for your business to be captured or sliced.
A custom domain is your key to social media success.
Social media is a key player in various areas such as news, fashion, business, and so on. The objects that are passed around through the power of social media is limitless. An object can be a domain link, a photo, a video, a blog article, or even just a one-liner sentence. It reaches audiences from around the world, from one device to another, and from one viewer to the next.
Two of the most famous social media platforms are YouTube (youtube.com) and Facebook (facebook.com). A single post on these platforms can connect your business domain to millions of potential clients and customers worldwide. Therefore, if you have a custom domain, it will be easier for your audience to recognize you from all the social media traffic. Also, take note that domains that seem unreliable are not accepted some platforms, like Facebook.
Consistency for credibility.
According to a 2014 research, over 63 percent of clients stated that brand consistency, including website, domain, advertisements, and social media branding, affects their decision to purchase an item or not. The respondents said that consistency with the brand’s message is important. For this reason, the respondents are less likely to purchase an item from businesses with inconsistent branding.
Remember, conveying a consistent message is essential when establishing your rapport with potential clients. For example, your audience sees yourbusiness.blogname.com. They might ask if your business is existing? Or if the website is genuinely under your business.
See? A different domain name might confuse them. As a result, it might ruin your business. So, might as well opt for a custom made domain now.
Communication is a breeze.
Personalized domains usually develop with an exclusive email address. For example, instead of having the usual yourname@gmail.com, it may be yourname@yourbrand.com. Your custom-made email address makes communication easier and more reliable. Also, it gives you an edge as your email might be different from your usual competitors.
Takeaway Thought
There are lots of online publishing sites like Blogger, LiveJournal, and , that permit businesses and individuals to publish information through subdomains. Subdomains make it possible for free domain publication. The users who opt to have free services have the publishing site domain attached to their business name. For example, it may be your business name plus a .wordpress.com or .livejournal.com.
The plus points are you don’t have to spend even a single coin, and that these subdomains are easier to navigate and are extremely user-friendly. Still, it won’t hurt you to check the best offers.
You can buy domains with backlinks at a reasonable cost today. Fees are adjusted to make it more competitive in the market. Therefore, does getting professional service for domains do outweigh the potential problems? Yes, definitely. Getting advice from experts will save you more time and money.