Google Ads 101 For Sunshine Coast Small Businesses

Google Ads 101 For Sunshine Coast Small Businesses

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While it may seem that the worldwide pandemic is setting up all back, small businesses have the opportunity to rise up to the competitive world of online advertising. At first glance, running effective Google Ads campaigns on the Sunshine Coast may seem a lot to wrap your head around, this form of online advertising has significant advantages for your start-up. The great thing about running Google Ads Sunshine Coast is that they can help you increase your online traffic and sales exponentially.

Before you dive into the world of online advertising, it’s important to remember that planning Google Ad campaigns is crucial. This first thing you need to do is plan your:

  • Campaign goals
  • Your keyword research
  • The actual campaign planning
  • Ad campaign setup

As a beginner, you may not be familiar with any of the four points mentioned above. But no worries, we’re here to help you.

Planning Your Google Ads Campaign Goals. What Are They?

This is probably the easiest step to take. What you need to begin with is ask yourself which of these goals will drive your Google Ads.

  • Do you want to generate sales?
  • Do you want to secure leads?
  • Or do you want to partake in market research?

Understanding your goals and determining your goal will make the process of incorporating the ideal keywords for your ads and start effectively planning your campaigns. It’s also common to have people who have several goals, and for that, we’d recommend that you separate your campaigns for each of your goals in Google Ads.

Conducting Your Keyword Research

Driving traffic to your website means that you need to have the right and relevant keywords in your Google Ads content. By using the Google Keyword Planner tool in Google Ads, of course, once you’ve registered for an Ads account), you can start your keyword research.

You’ll need to login into Google Ads, and at the top right-hand corner click the spanner, and under ‘Planning’, you’ll see a link to the ‘Keyword Planner”. By now, you’ll have entered the ‘Keyword Planner’ and you’ll be able to:

Insert a ‘seed’ keyword

What are ‘seed’ keywords?  Well, these are the primary words or terms that your research are based on. When looking up seed keywords, make sure that you use the shortest and most relevant phrases. You’ll want to make your phrases closely related to your services. So, if you sell insurance, you want keywords such as ‘insurance’ instead of ‘long term insurance’ as your ‘seed’ keyword.

Choose relevant keywords and ad groups

So, now that you’ve looked at your seed keywords, your next step is to analyse the results that come up in the Keyword Planner and check for your keywords and ad groups. Ad group information provides you with insights into how search engines, Google, in this case, believe the keywords need to be grouped together.

Inspect keyword intentions

Now that your keywords list has been developed, you’ll need to take the time to determine the search terms and intents behind each of the keywords. Search intent helps you understand whether the keywords are either buying keywords or more informational based keywords.

Doing this is crucial as it assists you to match keywords to each of your campaign goals – if your goal is to target online users looking for information on certain products or services, like those you provide, you’ll then have to use information based keywords in your Google Ad campaigns and ads.

In order to really understand the search intent, it’s a great idea to perform a Google search on your keywords and see the ads and search results that appear. When you see these results, you’ll be able to determine what the search intent for each keyword is.

Next, Campaign Planning

The next step is for you to do the following for each ad group you’ve created:

  • Choose your target market: Determine your target market and audience as well as their demographics. Make sure to also include their age, interests, location and income and other characteristics.
  • Perform keyword grouping: Determine how your keywords will be grouped. They need to all be in line with each of your goals.
  • Start creating targeted messages: Write out the specific message for each target audience you’ve identified. (You can perform A/B or split testing to see if they work out).
  • Identify your landing page: Next, you’ll want to identify where you want people who click on your ad to go on your website. Are they being sent to a page where action needs to be taken or is the page provides information?

Setup Your Campaign

These are the steps you need to take to set up your campaign:

  • You need to design and create the landing page
  • Create your Google Ads ad
  • Set up your conversion tracking
  • Time to go live with your ad
  • Monitor and measure their performance

As you can see, there’s a lot that goes into Google Ads, especially for small businesses. However, it’s possible and works. If you are struggling with your online advertising journey, you can don’t have to panic. Big Dog is a digital marketing agency providing Google Ads services for the Sunshine Coast business and we can help you. Get in touch with us!