Today, blogging has become a trend. 1 out of 10 people are busy blogging. Like other fields, increasing competition can easily be seen in this field too. So, to stand out among all those people you need to do something extraordinary. This doesn’t mean you have to learn difficult CS languages for making your website look good. Rather you just need some basic SEO tools.

The SEO word seems intimidating. In reality, it is pretty simple. SEO stands for Search Engine Optimization. These SEO techniques will rank your website higher on SERPs from the rest of the websites.

A good site attracts many visitors. More trafficking will help you to generate more revenues. The bottom line is that blogging is not enough. You need to follow these strategies to make your blog extraordinary from ordinary.

You must be aware of the fact that the better your site’s rank, the higher would be the number of your visitors, and the greater revenues you can generate. So, we think we have made our point clear about the importance of SEO. Before discussing the techniques of SEO, we would love to tell you about the two categories of SEO. The types of SEO are:

• On-Page SEO
• Off-Page-SEO

On-Page-SEO

On-page optimization or on-page-SEO means you have to take care of every optimization step directly on the website to make it high ranking. Analysis and regular monitoring are crucial for this.

It includes different factors, some of which are listed below.

• Meta-description: this tag is the most important one. Try to describe your content in at least words. It must include your keyword as well. Brief and comprehensive descriptions are always good for improving the rank of your article.
• Title tags: you have to use a fine and composed title. It should be easy, understandable, and grammatically correct. Long-tail keywords are good to use in the title tags.

Off-Page-SEO

As the name suggests off-page optimization means the things you do indirectly for your website. We can also say that off-page measures for the website come under this type of optimization. The main purpose of off-page-SEO is to help you elevate the ranking, to solve social marketing issues, to submit the articles to directories, and to post.

Some of the important factors to keep in mind for the off-page-SEO are as follow:

• Create professional profiles on social media websites to increase trafficking.
• Guest-posting is the best way to tell people that the bloggers are very active and are considerate about the clients who are visiting the website.
• Blog marketing is equally important for this.

Scroll down to learn more about SEO, web hosting free tips, and its strategies.

1. Long-tail keywords

Do you know the importance of long-tail keywords? Well, these keywords are the essence of the blog. Try to focus on them. You must write posts that have easy to rank long-tail keywords. Besides, the popular long-tail keyword must also be part of your title, meta-description, and content.  This will have a positive impact on your blogs.

Additionally, choose low competition keywords. This step will help you a lot to generate traffic.

2. Other keywords

You might be thinking why are we emphasizing the keywords. The thing is, without keywords, blogs are nothing. They have a minimum value. That is why it is essential to know everything about them. So, moving further, you should write 2 to 3 keywords. It is a very smart step because this way your site will draw more traffic along the process.

Adding keywords is pretty simple. You just need to add keywords with optimized density in your article, title, and in description.

3. HTML Elements

The very important and smart step is to pay attention to the HTML Elements that affect SEO. Use versions of the main key-phrase especially in the first paragraph i.e. introduction.

Besides, categorize each section. Use heading tags. Do not forget to add pictures to the content. Furthermore, use internal as well as external links for information.

4. Importance of links

After keywords, this step is very crucial. Comment on the blogs that provide do-follow links. This will not only promote your website but also improve your search ranking of the keywords.

This is the best way to build a healthy connection not only with clients but also with bloggers of various niches. Networking with other bloggers is very beneficial especially when their website is ranked better than yours. Besides, you can also enjoy the opportunities for guest posting.

5. URL of the website

Websites having streamlined URL structures are always ranked better than those websites which do not have them. This is important to make a good impact and to minimize confusion.

You should also try to avoid using dynamic URLs. Means those that are ending in strings of characters. It makes the URL long without having much importance. Such URLs also become a reason to decrease the traffic and users find it hard to understand them.

It is ideal to use static URLs that fix many of your click-related problems.

6. Submission of article and link building

To boost your traffic and to elevate your ranking, linking is the best way. Moreover, submit the blogs to the directory to make a good impact. Some of the important directories are as follow:

• Ezinearticles
• Articlesbase
• Goarticles
• Amazines

You must keep in mind that this is not a general marketing article. Because the competition is extremely high among bloggers. So, try to outshine among them choosing wise steps. Also, convert your articles to submit them on the respective directories like PDF, podcast, videos, and power-point.

7. Use of press release

Develop a strong relationship with the media covering your industry. Press releases are an amazing source of exposure. Try to use links from trusted media websites. Also, include the URLs of your site while publishing guest-posting articles. Take care of the distribution of press releases because this will also open many doors for exposure.

8. Cover the issue

Unluckily, there comes a time when an issue pop-up. Cover it as soon as possible especially when your website is news-based. If things are not in your control then seek help from the SEO service, but make sure to cover it properly.