Instagram is a number one choice for businesses either large or small business to promote their products or services on social media. The good thing is that Instagram offers a lot of different ways to share content. However, it’s an extremely helpful step in boosting your visibility and drawing in new customers, especially for small businesses without large advertising budgets. In this article, these simple tips can help you to use Instagram to boost your small business. Let’s get into it!

Develop a Consistent Brand

It goes without saying that creating a brand will help you establish the presence of your business, online and off. With Instagram, it’s especially important to be consistent with your branding. For example, you should always use your business’s logo as your profile picture for all social media accounts, to ensure that it becomes synonymous with your company. This will create a memorable visual for potential customers to identify with, and help link your brand across different social media platforms. When Facebook’s fans want to find you on Instagram, they can easily recognize you your same logo, and profile photo.

Plan Ahead

Whether you’re planning a specific ad campaign, or just trying to get exposure for your online business, you should pay attention to when you’re posting pictures on Instagram. Research indicates that brand interaction is 14 percent higher in the hours between 8 p.m. and 7 a.m., according to Forbes.

Join a Community

With so many options available to consumers online, it can seem instinctual to be as competitive as possible. However, being part of a community can be beneficial to your business, says the Huffington Post. By joining communities online, you can link up with like-minded businesses and glean tips from other professionals in your field. This can lead to anything from referrals to offline get-togethers. For example, online artist communities often hold craft fairs and group shows locally and regionally. Additionally, finding a group of seasoned people in your industry willing to share their expertise can be an enormous help in guiding you through the early stages of getting your business off the ground.

Give Customers an Incentive

A great way to use Instagram to increase business is to offer promotions that are available only to your subscribers or followers. Everyone is looking for a bargain, so posting coupon codes or even hosting a giveaway can help you make sales, as well as boosting your number of followers. Furthermore, you can buy Instagram followers to leverage this platform. While your small business might not be able to compete with the pricing, you can still get involved and put your presence out there with a discount code or holding an online raffle to give away a popular product.

Go Viral

Everyone knows the impact of going viral online. From fundraisers to hilarious videos, it’s no secret that going viral will get you publicity and hits on your website. While not every post can get a million likes, there are some ways to use the phenomenon of going viral to aid your business. Using highly sharable content that is unique and entertaining will increase