Every website needs a web server to be online. While site owners can purchase one themselves, the costs of setting up an in-house web server can be high. Hence, most site owners opt for a web hosting service. There are several hosting companies that offer web hosting services to websites for a nominal price.
However, with the demand increasing exponentially over time and site owners looking for tailored hosting plans, Hosting Resellers have a unique opportunity to establish a profitable web hosting business without having to invest in the required infrastructure or hire skilled manpower.
The following video lists down 3 significant factors to consider when sharting a Reseller Hosting business:
While the Web Hosting Reseller business has low barriers to entry, the competitiveness of the web hosting industry requires resellers to be on top of their game to succeed. Today, we will talk about three common mistakes Hosting Resellers and how you can avoid them.
As a Hosting Reseller, you need to purchase resources from a parent hosting company. These are available in the form of Hosting Reseller plans. You can choose between Windows and Linux Reseller Hosting, SSD/HDD, and a range of other features in your reseller account. You can then use these resources to create smaller packages and sell them to your clients. It is an efficient way of entering the web hosting business without spending heavily on infrastructure or manpower.
However, the web hosting industry is competitive and small errors can lead to a loss in brand image and revenue within no time. Hence, it is important to learn from others’ mistakes and avoid making them. Here are three common mistakes that you can avoid in your Reseller Hosting business.
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Picking The Wrong Parent Hosting Company
As explained above, as a Hosting Reseller, you purchase resources from the parent company to create hosting packages to be sold to your clients. Hence, the performance of your packages will rely on that of the parent company’s resources. Hence, choosing the wrong company can backfire and lead to a loss of reputation and revenue. Look for hosting companies with fast page loading times, maximum uptime, and positive customer reviews.
Not Marketing Enough
In the cluttered digital world, getting your brand noticed is a challenge. However, with most people looking for web hosting services online, search engines and social media platforms have evolved as the primary sources of site traffic and potential revenue for websites. Hence, it is important to strategically approach your marketing and promotion plan for your Hosting Reseller business. Failure to do so can impact your revenue due to obscurity.
Not Offering Quality Support
Many Hosting Resellers outsource their support functions. While this is done to improve the cost-efficiency of the organization, it usually ends up as a cost-saving one. While resellers are not required to have an in-house team of experts solving client queries, having such a team is always a good idea. Not offering quality support can impact your relationship with your clients and brand image.
While starting a Reseller Hosting business is easy, maintaining high levels of quality and constantly ensuring client satisfaction are keys to a successful business. The three mistakes specified above are most common among reseller business that failed to sustain. To establish the best Hosting Reseller business, avoid these mistakes and keep your focus on making web hosting simple and efficient for your clients. Good Luck!